Selected WorkPhotography (my B-side)Let’s talk
Google / YouTube Artist Team
Monks — 2025–Present
Managing weekly production for Google's global YouTube Artist team: up to 12 video ad campaigns and 5 DOOH activations per week, distributed across US, LATAM, EMEA, and APAC. Each cycle runs at high frequency - multiple formats, tight timelines, four regions, zero margin for inconsistency.
Beyond execution, I've introduced workflow automations, reformatted delivery pipelines, and identified production opportunities that weren't on the brief. The kind of work that doesn't show up in the asset count but changes how the whole operation runs.
Campaign shoot "Gustitos Renovados" for Andes Origen. | Agency: Impero BA. | Photography: Vidriera. | Producer: Celeste Gómez Foschi.Social media campaign for Andes Oro | Produced in-house at Impero BA. | Producer: Celeste Gómez Foschi.Product shoot for Andes Rubia | Bar Los Galgos, Buenos Aires. |
Agency: New London & Impero BA. | Photography: Vidriera. | Producer: Celeste Gómez Foschi.
Animated campaign "Cascada" for Andes Oro | Animation: Kiosko Studio. | Agency: Impero BA. | Producer: Celeste Gómez Foschi.
¿Cuál es el origen de tus canciones?" | Interview content with Santiago Motorizado for Andes Origen's Garage stage at Buena Vibra 2025. | Concept and production: Celeste Gómez Foschi.
Andes Origen / AB InBev
IMPERO BA — 2024–2025
A hybrid role between accounts and production, embedded in a moment of genuine brand transformation. Working alongside the creative and art direction team, I helped manage the full scope of Andes' digital presence — campaigns, product shoots, digital experiences, and live event communication.
The most meaningful part: we didn't just execute. We revisited the brand's DNA from scratch and rebuilt the brandbook. That process shaped everything that came after.
Ecoevolución / Ecoparque Buenos Aires
Viva Shango / Abrazo — 2019–2020
A 4D immersive experience commissioned by the City of Buenos Aires, designed to raise awareness about plastic pollution in the Río de la Plata. The audience travels through the eyes of a bird and a fish — first soaring over the city as a Chimango, then diving into the river as a Bagre Amarillo.
I managed technical and creative production for the full build: an immersive room installed inside a protected historic water tank, with 4D technology, sensory FX, a wraparound screen, dynamic floor, and synchronized movement effects. The space opened to the public in March 2020.
GaIA / Centro de Reciclaje CRC Buenos Aires
Abrazo — 2023–2024
Full production and project management for a technology-driven visitor experience at Buenos Aires' main recycling center, which receives thousands of schools each year.
The centerpiece: GaIA, a generative AI host designed and trained to guide visits and answer real-time questions about recycling. Around her, an interactive scale model, two immersive rooms, and reactive technologies that turn the tour into a collective learning experience.
I coordinated multidisciplinary teams across AI, audiovisual, and interaction design, managed strategic presentations, and held direct client relationship throughout.
Journalism
Various media — 2013–2025
I started as a journalist. Wrote on culture, society, and technology for Le Monde and Télérama through the International Young Journalists Program in Paris — covering everything from Neil Harbisson, the world's first cyborg, to Buenos Aires theater scenes and Argentine politics. Most recently, a piece for La Revue on a group of Proust readers who've been meeting in a Buenos Aires bar for over 23 years.
Received the Prix Google–Le Monde 2014 for best use of digital tools in journalism.
That foundation in storytelling is still present in everything I produce.
© Celeste Gómez Foschi 2026